A Journey

This is a story about the vastness of God. The impact of these words means one thing to me, but I want them to mean something else to you. Join me as I guide you through a sensory experience.

My hope is that you would relate the stanzas of this poem and supplemented sounds to discover something new about the process of how God works in your life.

Bated breath and wilted quiver,

waning spark with grafted shiver.

Euphoric.

Glazing gaze, punch-thumping tremor,

mild moment held forever.

Historic.

Knuckled grip on reckless Tangent,

fetter bound, now running rampant.

Meteoric.

Hinged heel, gasp from gutter,

Split fat lip, with vocal stutter.

Sophomoric.

Straining flex with rotten muscle,

Extending reach and violent scuffle.

Caloric.

Soaking soul, fresh marinated,

dormant coal, now activated.

Phosphoric.

Dead but deadly, triumphant stain,

Channel dug, but ground regained.

Bombastic.

Pillar raised with ammo loaded,

story held and hinge corroded.

Drastic.

The Debrand of Sandals Church

To view the full case study, click the image above.

For a few years now, the Sandals Church look and feel has been grounded in the Industrial Revolution. We thought that the grit of movements like the Bolshevik Revolution and De Stijl were perfect for our vision, “Real with Ourselves, God & Others”. We built a robust visual language that used type and texture to communicate ideas of authenticity and craftsmanship. It was a deep system that communicated the idea of our vision through visual application.

As we enter our 20th year, we realized that it was time to take an inventory of our visual identity. What had our voice become and was it still effective in communicating our vision of being real?

To answer that question, we have begun the transition into the debrand of Sandals Church. You can learn more about the thought behind this debrand and view the full case study here.