The Debrand of Sandals Church

To view the full case study, click the image above.

For a few years now, the Sandals Church look and feel has been grounded in the Industrial Revolution. We thought that the grit of movements like the Bolshevik Revolution and De Stijl were perfect for our vision, “Real with Ourselves, God & Others”. We built a robust visual language that used type and texture to communicate ideas of authenticity and craftsmanship. It was a deep system that communicated the idea of our vision through visual application.

As we enter our 20th year, we realized that it was time to take an inventory of our visual identity. What had our voice become and was it still effective in communicating our vision of being real?

To answer that question, we have begun the transition into the debrand of Sandals Church. You can learn more about the thought behind this debrand and view the full case study here.